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Analista de Marketing e Comunicação Empresarial Sênior (Global Brand Strategy Lead)

Job type: Effective

Work model: Remote

Also for PwD

Job description

We are looking for a motivated and experienced Brand Strategist who is a proven storyteller, marketer and leader with a passion for innovation. You will play a key role in helping to shape the way the entire world perceives EmbraerX


You will help to build a brand that communicates our purpose, defines perception and awareness globally, and puts a spotlight on our mission to create new markets.


The ideal candidate is a strategic thinker with a passion for branding, excellent communication, enjoys managing a diverse set of responsibilities, and takes pride in driving for results and making an immediate impact. 


This position can be 100% remote inside Brazil.

Responsibilities and assignments

  1. You will be joining the EmbraerX team with a big mission to position our brand.
  2. Creating and maintaining an editorial mission, vision and voice across platforms; ensuring that vacant pages are filled with purposeful content.

  • Oversee and manage global brand research to inform the evolution of our value proposition, messaging, storytelling and brand health metrics.
  • Partner closely with the Embraer marketing team on audience-based marketing campaign plans.
  • Partner with external agencies to define communication plans, briefs, message strategy, and frameworks and guide differentiated storytelling.
  • Use market, customer, and brand research to help develop strategies that translate into innovative campaigns to meet our marketing objectives.
  • Communicate strategic solutions through compelling narrative and storytelling.
  • Generate compelling insights from research and communicate them so the business can understand and drive action.
  • Evangelize, train and support teams globally to support a brand-minded organizational culture.

Requirements and qualifications

  1. Bachelor’s degree in journalism, communications or marketing is preferable.
  2. 5+ years of your experience have focused on creating brand strategy, including deep expertise in the fundamentals (purpose, positioning, personality, values, brand architecture, naming).
  3. English: Advanced or Fluent

  • You are a strategist and a storyteller combined; you love a good framework and can inspire curiosity and engagement with a cohesive and compelling narrative.
  • You thrive on complex and ambiguous challenges, providing clients with the clarity needed to move their business forward with understanding and empathy for their business context.
  • You synthesize and distill insights from design research to craft compelling value propositions connected to human needs.
  • Proven content creation and production experience for a variety of traditional and digital channels and platforms.
  • Experience with brand management, both strategic planning and creative development, and diving into research and insights, as well as thinking quickly and testing new ideas.
  • Experience working on global brands and developing strategies/work for multiple regions and different culturals or markets and B2B campaigns.
  • Experience building new brands or Creative strategy experience on the corporate agency side is a plus.

Additional information

We appreciate:

  • Verbal and written communication skills
  • Strategic mindset
  • Creativity
  • Critical thinking

Process stages

  1. Step 1: Registration
  2. Step 2: Screening
  3. Step 3: Profile Analysis
  4. Step 4: Hiring Manager Interview
  5. Step 5: Final Interview
  6. Step 6: Hiring

QUEREMOS QUE VOCÊ VOE CADA VEZ MAIS ALTO

Somos uma das maiores empresas aeroespaciais do mundo graças à dedicação de pessoas que possuem uma paixão genuína por superar o impossível. Foi assim desde o início e seguimos norteados pelo desejo de encontrar pessoas que vivem pelo desafio.


Nascemos do sonho de transformar o Brasil em um país com a mais alta tecnologia. Quando tudo parecia impossível, sonhamos alto e nossos profissionais fizeram a companhia alcançar novas altitudes. Não há outra maneira de descrever o que nos impulsiona: Desafiar, Criar e Superar.


O nosso sonho continua e acreditamos que todo mundo tem potencial para fazer a diferença. Por isso, cada vez mais, buscamos construir times diversos, que sejam representativos e valorizem a história e as singularidades de todas as pessoas, para que elas possam viver os seus sonhos junto com a gente.


Aqui, todos têm oportunidade para crescer, se desenvolver e voar alto. Estamos atentos às etapas da vida profissional e aos diferentes momentos de carreira de todas as pessoas, oferecendo programas educacionais e projetos especiais. Além disso, temos frequente oportunidade de integração cultural em âmbito global e desenvolvimento pessoal para a evolução de carreira.


Conheça nossos programas e as vagas abertas no Brasil e no mundo. Todas as posições estão disponíveis para pessoas que desejam desafiar o impossível, independentemente de orientação afetivo-sexual, identidade de gênero, raça, etnia e idade, sejam elas pessoas com ou sem deficiência. Aqui o foco está na parceria para trabalharmos em busca dos resultados como um só time, no desenvolvimento das pessoas com conversas abertas e honestas e na possibilidade de aprender a resolver problemas complexos de forma simples, sempre com paixão em fazer a diferença.


Venha fazer parte da Embraer!



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